Careers: explore opportunities with Versatile.

Versatile is an innovative AI-driven construction intelligence startup committed to transforming the construction industry with cutting-edge technology. Our mission is to enhance construction projects' efficiency, safety, and productivity through intelligent solutions. We seek a hands-on Director of Marketing with experience in construction technology to lead our marketing efforts and drive impactful growth in the construction tech sector.

As a Director of Marketing, reporting directly to the CEO, you will develop and execute marketing strategies while executing campaigns, collaborating with contractors and stakeholders to create media and content. You will have a leadership role in building our voice on our marketing site, social networks, and industry events. You will work closely with various teams to ensure our brand and messaging resonate in the competitive construction tech space.
‍

If you are passionate about construction tech and eager to lead impactful marketing initiatives in a fast-paced, innovative environment, we encourage you to apply.

• Manage and execute marketing strategies for construction tech solutions to drive brand awareness and lead generation.
• Oversee the company's brand, ensuring consistent and impactful positioning across all platforms.
• Develop and manage product marketing strategies to effectively communicate the value of solutions to the target audience.
• Plan and coordinate events, including industry conferences and company-hosted events, to enhance brand presence and build relationships.
• Lead and execute marketing strategies for our construction tech solutions to drive brand awareness and lead generation.
• Take a hands-on approach to creating, managing, and optimizing marketing campaigns across digital and offline channels.
• Collaborate closely with the Sales, Product, and executive teams to ensure alignment and create effective messaging.
• Develop content and marketing materials that showcase the value of our technology to construction professionals.
• Monitor and report on key performance indicators (KPIs), using data to optimize marketing efforts and maximize ROI.
• Represent the company at industry events and conferences, promoting our brand and building relationships.

‍

• At least 7 years of experience in marketing within the construction industry and a minimum of 3 years in the construction tech space.
• Proven expertise in lead generation with a successful track record in generating leads within the construction industry.
• Strong knowledge of digital marketing, including SEO, SEM, content marketing, social media, and email marketing.
• Demonstrated success in driving lead generation and customer acquisition through marketing campaigns.
• Hands-on experience in content creation, campaign management, and performance tracking.
• Strong communication and interpersonal skills, with a knack for creating compelling narratives for technical and non-technical audiences.
• Bachelor’s degree in Marketing, Business, or a related field.

‍